Channel Partner Activation & Growth
Last 3-feet, segmentation, communications and training that keeps distributors, dealers and reps choosing you over the alternative beside you. Activation that builds product focus, advocacy and repeat behaviour.
Even strong incentive structures fail if partners don’t understand them or engage with them.
Channel Activation turns program design into real behaviour change. I segment your channel, tailor communications, and build training that keeps distributors, dealers and reps choosing your products over alternatives.
Activation is a structured rhythm — clear messaging, education, product focus and partner experience that keeps your brand top‑of‑mind. The goal is simple: ensure partners understand your value, prioritise your products and consistently drive the behaviour you need.
Activation builds advocacy, repeat behaviour and commercial momentum across your channel.
What you walk away with
- 01Channel and segment map with revenue potential by partner type
- 02Technology partner/vendor selection plan and value proposition
- 03Sales playbooks and pipeline cadence
- 04In-store, in-field, in-territory and point-of-sale execution model
- 05Monthly/Quarterly optimisation rhythm
Designed FUJIFILM X Rewards, a last-three-feet program across all five market categories ranging from $200 to $15,000, delivering +15% sales growth since launch, moving FUJIFILM from fifth to second in three categories of the standardised 5 categories in market in 2024 FY:
- $10,000+ Camera Body Market
- $5,000 – $9,999 Camera Body Market
- Camera Lens category
“He understands the last three feet. Our reps in store finally had a reason to recommend us, and category share followed within two quarters.”
Marketing Director, Ridley Corporation
Most engagements touch more than one area.
Let’s talk about growing your channel sales.
Describe your channel pain point in a couple of paragraphs and I’ll tell you honestly whether I can help.