Advisory & interim leadership
Business case, Project or Program leadership, executive advisory and coaching. Your B2B Loyalty SME through scoping, development, governance and launch — ensuring momentum, clarity and confidence.
Interim cover, exec business case, or quiet coaching for leaders inheriting an indirect sales channel model they did not build.
Or those wanting to optimise existing go-to-market channel sales networks.
What you walk away with
- 01Program scoping, behaviour definition and commercial modelling
- 02Governance frameworks, operating models and decision pathways
- 03Executive advisory and coaching for sales and marketing leaders
- 04Cross‑functional alignment across sales, marketing, product and tech
- 05Launch planning, readiness, oversight and post‑launch optimisation
Tabcorp engaged me on a three‑month fixed‑term contract to provide interim leadership and specialist support for Green Team Rewards, one of four major retail projects within the Head of Retail Development’s portfolio. Working alongside the Project Director, I led cross‑functional alignment across technology, change, legal, risk, Salesforce, sales and marketing to keep the program moving and resolve delivery blockers.
I managed the pilot, coordinated 360‑degree feedback and guided the technology vendor to stay on scope and ready for launch. The program successfully rolled out to 3,500 pubs, clubs and RSLs with clear governance, readiness and commercial confidence.
“Clear communication throughout. Very good knowledge base and displayed expertise in the area, and was very engaged to find a solution to suit our business. Good negotiation skills and aimed for a win-win. Handover was pleasant and the team were onboarded well.”
General Manager, Trade Service Centres, AUSREO
Most engagements touch more than one area.
Let’s talk about growing your channel sales.
Describe your channel pain point in a couple of paragraphs and I’ll tell you honestly whether I can help.