Client outcomes

The verdict from the people paying the invoice.

Channel directors, category leads, heads of trade channels, heads of retail, general managers of sales and marketing leads share their thoughts on the value and expertise I brought to their B2B incentive channel and/or loyalty programs and activities.

Amanda Budden

Head of Retail Development, Tabcorp

August 2026

Mark played a critical role in the design and delivery of Tabcorp’s national trade loyalty program. He led our vendor selection process end‑to‑end — requirements, RFP, scoring and final recommendation — and then acted as our B2B Loyalty SME throughout development, pilot and launch.
His independence, clarity and ability to keep both Tabcorp and the technology vendor aligned to scope were invaluable. The program launched successfully across 3,500 venues, and Mark’s expertise ensured the vendor treated Tabcorp as a true priority partner. His contribution was instrumental to the program’s launch in July 2026.

Vendor SelectionB2B Loyalty DesignScope AlignmentLaunch Readiness

Tom Murray

Marketing Director, Fuchs Lubricants

June 2026

Every other ‘expert’ or company arrived with a platform to sell. Mark arrived with questions, then told us to fix our partner data before we spent a cent on software or rewards. Five years on and the program was designed and built in such a way that it is relevant and used to counter any reactive channel pain points and opportunities.

Surprise & DelightStrategy ConsultingRebates to RewardsNetwork Growth

Stefanie Matthews

Marketing Director, Brother International (Australia)

June 2026

Mark was the expert we chose to team up with for our B2B partner initiatives. His strategic thinking and ability to really listen to business problems, find solutions and go the extra mile ensures his clients are more than satisfied. His wealth of experience, solid commercial acumen and passion for B2B loyalty and growth speak for themselves.

Financial ModellingPain Point DiagnosisPartner GrowthStrategic Advisory

Kellie Savage

Marketing Director, Ridley Corporation

February 2025

He understands the last three feet. Our reps in store finally had a reason to recommend us, and category share followed within two quarters.

Category GrowthIncentive StrategyRep EnablementStore Activation

Liam Hales

National Retail Account Manager, HP

September 2024

Mark was instrumental in the proposal, launch and implementation of an extremely successful rewards programme whilst I was at FUJIFILM. He continuously pushed, followed up and came up with strategic ways to find a solution. The programme led to significant growth in market share and mindshare amongst 500+ key retail staff across our national store and online sales channels.

Strategic SolutionsIndividual IncentivesNetwork LaunchMarket Growth

Tim Southey

Consumer Category Manager, Bridgestone Australia & New Zealand

February 2025

Mark was insightful and proactive. He came to the process with a wealth of experience and added value at most turns. He was solution focused and made our interactions easy — nothing was ever a problem.

Behaviour ShiftIncentive StrategyRebate to RewardsStore Activation

Rachel Whitmore

National Channel Director, Meridian Industrial Supply

March 2026

Mark redesigned our dealer incentive so it paid for behaviour instead of volume we would have won anyway. Sell-through is up 10% and the programme costs us less than the one it replaced.

Dealer ActivationIncentive DesignChannel StrategyVendor Selection

Brett Pitt

General Manager, Trade Service Centres, AUSREO

March 2024

Clear communication throughout. Very good knowledge base and displayed expertise in the area, and was very engaged to find a solution to suit our business. Good negotiation skills and aimed for a win-win. Handover was pleasant and the team were onboarded well.

Loyalty ConsultingRewards & RecognitionNational RolloutRevenue Tracking

Farhan Farhaz

National Marketing Manager

June 2026

I had the pleasure of working with Mark and was truly impressed by his professionalism, reliability and attention to detail. His responsiveness and dedication made the entire process smooth and stress-free. Looking forward to working together again in the future.

Partner EnablementIncentive DesignChannel StrategyVendor Selection

Results

The numbers those programmes produced.

+20%Revenue growthBrother International

5th → 2ndCategory rankFUJIFILM Digital Imaging

−18%Program costMeridian International

+34%Active partnersCoastline Wholesale

References

Contact ex-clients and bypass the RFP?

The above clients still see commercial value from the work we delivered, and they’re open to sharing their experience with organisations exploring B2B Loyalty.

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